Every Chick has her weakness!

Weaknesses, every chick from real life to comic books has a weakness. For some it’s purses or makeup and for Powergirl its a little green meteor rock and for Harley Quinn it’s her unyielding love/obsession for The Joker.

What is my weakness you may ask? Well it is simple and it is complicated and I will answer first with; Shoes! I am still a chick, though a very untraditional chick. Now I will NOT go out and spend hundreds of dollars on shoes in fact I’m not sure if I have EVER spend more than approx $80 on a very nice pair of fancy shoes. I try to keep my impulsive purchases to a minimum and I weigh price versus use in my head many times before I hit the ‘buy’ button.

I have just over 20 pairs of shoes for presentations, working out, general use and some costume pieces (come on, I cosplay). Now I want to add a few more shoes to my collection that I have just seen advertised in my Zatana and Powergirl comics this month. I want Superhero shoes! I mean, I know I won’t ever find a Powergirl or Harley Quinn shoe, I’m just not that lucky and they are not that popular but Converse and DC have joined forces to create an amazing line of Converse shoes.

Including Batman; Superman and Green Lantern, DC is using the most popular and most recent heroes to hit the spot light this year and I truly hope they are able to expand their line in the future to create shoes with Villains and less popular characters as they introduce them in Smallville and in their animated movies.  I may have a budget and I may be one of the most reasonable out of my species (gender) but I can tell you that if I find a pair of Batman or Superman Cons that fit my petite feet I will be snatching them up whether it requires a credit card or not.

Now that you know my weakness, I shudder to think how many will use it against me. This is The Hottest-Geekette signing out!

Friends Don't Let Friends Drink Friends.

Lately I have been a little Fang Obsessed with the season premiere of True Blood Season 3, and I have been looking into what helped this season reach the outstanding numbers that it did.

In an interview with Tongela Johnson, True Blood discussed their marketing plan; “Instead of a traditional marketing plan, True Blood creates an “in world” perspective. This is done through a wide array of social media, digital, and traditional advertising techniques”.

After watching the bonus disc for Season 2, I noticed their wide array of Fellowship of the Sun commercials and that they all had web addresses. I decided to take a look and not only did HBO create a site for The Fellowship of the Sun (http://fellowshipofthesun.org) and the American Vampire League (http://www.americanvampireleague.com/) but they also have their very first website http://trubeverage.com// for the sales of the TruBlood beverage created to help promote the show.

TruBlood is a carbonated drink, flavoured to be Blood Orange and displayed to be a blood type. The beverage has its own small marketing campaign that promotes itself as well as the drinks for some very eccentric Fang Sympathizers.

After the drink was created to promote the first season, the advertisers for HBO’s True Blood had to step it up with online viral advertising as well as some shocking Outdoor ads. I have discovered a vampire blog that I have just started following called Blood Copy (http://www.bloodcopy.com) as well as a Human/Vampire dating site (http://lovebitten.net/).  

True Blood’s advertisers had a challenge this year with Season 3’s premiere and their need to top their previous advertising campaigns, their website states;

“We created and executed a campaign to disrupt reality and people’s perceptions of what an advertisement really is”.

If you haven’t noticed some slightly bizarre ads this year, take another look at Monster.com Billboards, as well as Harley Davidson. 

Digital Kitchen says:

“When we started we were hopeful to get 2-3 brands to sign on, however in a matter of weeks we were able to secure six brands: Geico, Monster, Mini, Harley-Davidson, Gillette, and Mark Ecko”.

Their campaign proved to be exceptionally successful. Not only do they have a large viral and reality disrupting campaigns but you can also follow True Blood on Facebook or get your fix on Twitter by following BonTempsGossip, I know I will be a follower!

Don’t miss True Blood on HBO.