Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts

Wednesday, 6 June 2012

The Digital Consumer: Part 2

The Digital Apartment Hunt:


I don’t know how my mom looked for apartments when she was my age, but I realized while I was searching through ads on Kijiji that I didn’t know where else to look for apartments. Then I thought - Craigslist and I googled “Toronto Apartments” and was a little embarrassed at myself when I saw that all these sites were similar. The point isn’t that I don’t know what other websites to look at, but rather that I didn’t know where to search outside of the web.

I really started to think about how much the apartment hunt had changed over the last few years and started to analyze my apartment hunting process:

- Pick a website/directory – My choice is Kijiji for user friendliness
- Decide on a central location for all searches – I decided that my workplace made the most sense
- Limit/personalize the search by number of bedrooms, pet friendly, etc.
- Start the vetting process
o Only look at locations with pictures
o Utilities included & parking available
o Google Test – yes Google Test

So the Google Test works like this, take the address from the ad, plug it into Google Maps and get the TTC directions from work to the apartment, anything over an hour commute or more than 3 transfers was too hard for a Monday morning commute and was disregarded in the search. If the commute is doable, I used Street View to determine if I trusted the location.

Finally, after all this preliminary vetting I would e-mail for more information or a viewing date. This made me wonder: what other products/companies do I extensively vet before I even give the product a second thought? And that lead to my Digital Dress Hunt.
Read more on FUSEmg's FUZZ Blog

Wednesday, 11 April 2012

Rated R for ...


“13 Million Kids get bullied every year. Today, take a stand with me and @BullyMovie to stop Bullying #BullyMovie”

If you saw this or a similar tweet on Tuesday you weren’t the only one. March 27th was "Anti-Bullying Twitter Tuesday" where the filmmakers of the new documentary Bully asked Twitter followers and celebrities to speak out for the millions of kids that are bullied and to protest the R rating the movie received from the MPAA.

It wasn’t just the filmmakers that wanted their documentary available to their highschool target market, but the highschool students themselves. Katy Butler, a 17 year old Michigan highschool student, was moved by the trailer. It resonated with the bullying she herself had experienced. She knew that this movie had the potential help. But when she found out that the movie was to be rated R and unavailable to her and her peers she created a campaign on Change.org and helped spread the word about the “Anti-Bullying Twitter Tuesday”. The campaign swelled to nearly 500,000 petitioners by late March.

The campaign reached out to Twitter celebrities as well and quickly received responses from celebrities such as; Ellen DeGeneres, Channing Tatum, Ryan Seacrest and many others. The result, Bully now has a PG-13 rating. Check it out this Friday and let me know what you think - worthy of a PG-13 or R rating?

This campaign makes me wonder...

Is the rating system still needed in a society with unrestricted access to content online? Children and teens are able to view much worse than the Bully Movie on sites like YouTube and Google, is the rating system too barbaric for digital society?

I have never really respected the rating system, I trusted my parents to stop me from watching movies that weren’t appropriate but now that I am older I don’t understand the system at all, giving a movie a PG-13 rating just means that it is going to suck and play down all important information or lack in believability, giving a movie an R rating means limited viewers and thus a short in sales.

In a society where I can download a movie the theatre won’t let me watch because of rating, I have to wonder who is the victim, the filmmakers or the fans? We either get bad quality or limited distribution. What is your opinion of the rating system for movies?

Monday, 14 November 2011

Google Art?

Google seems to have its hand in everything lately. New Social Media Platform, Google Events, Google Maps…Google Art! It seems like a logical leap for Google to stay on the creative side. One of my favorite features of Google (besides the ease of search) is the different logos on the homepage for different days and events! My favorite one recently was the Jim Hensen interactive puppets created for his birthday.

Now realizing that this logical and creative jump for Google resulted in Google Art…what is Google Art?

What is the ‘Art Project’?
A unique collaboration with some of the world’s most acclaimed art museums to enable people to discover and view more than a thousand artworks online in extraordinary detail. –Google Art FAQ

Sweet! But how does that really help me?
Well if I am interested in art I can:

-       Explore museums with Street view technology!
-       View Artwork at high resolution and learn more about the artwork with expanded view functions?
-       I can even create my own collection!
So perhaps I can do a lot, but why would I want to?

The Google Art Project is amazing for teaching capabilities. Imagine being a High School Art Teacher; just think about it for a second. You can’t afford to take all 60+ of your students from all of you classes to that very prestigious art museum across the country, or even in a few cities over. Money is tight; the students are working part time jobs to pay for Post-Secondary when they are done. So why not use what is now at your fingertips.

Book a computer class, have the class do a virtual tour, they can look at each art piece at their own leisure, they can even use this site for homework assignments later that is easily accessible and more fun than buying an ancient art textbook.

Many other companies, individuals and groups can defiantly use the Google Art Project to their benefit and it looks amazing on all of the museums that have already signed up. Great PR for all of the prestigious museums who have seen the benefit of being online and making themselves more accessible to the general public.

Will you be checking out the Google Art Project? Maybe test out the Street view of a museum you want to visit before your next Vacation to really understand what it will be like when you get there. Expand your experience to last after you visit the amazing museum with all of its spectacular artwork.