Follow @TheWhiteRabbit & Join the Madness on Facebook: Alice: Madness Return’s marketing campaign enters the World Wide Wonderland

Alice: Madness Returns is the sequel to the computer game American McGee’s Alice. The original game was only available on the PC where the sequel is available for Microsoft Windows, PS3, Xbox 360, the iPhone and iPod Touch. The game is based in Victorian London where orphan Alice is released from Rutledge Asylum only to tumble down yet another rabbit hole into a Wonderland warped by her grief for her late parents.

The games success can be attributed to its online marketing campaign utilizing Interactive Web Marketing and Social Marketing and only releasing their commercial trailers online. The effectively and cost efficiently marketed the new game with an interactive site [www.ea.com/alice] where you can connect and share the madness using Twitter, Facebook and Reddit, as well posting their videos to the EA channel on YouTube:

Alice: Madness Returns – Launch Trailer

With 725,362 views this video helps direct fans to the Social Networking accounts and the official website.

The Facebook site has over 145,253 ‘likes’ and constantly has contests and is interacting with their fans. They ask opinions on game play and design and have the ability to create add ons through online gaming networks after they have collected relevant information from their fan-base.

Alice: Madness Returns most likely will gain most of it’s revenue from merchandise purchased as a result of creating the game, as some fans of the site are NOT gamers themselves, but just interested in the esthetics of the darker version of Alice in Wonderland.

The most recent promotion from Alice: Madness Returns is their “Meet American McGee” event – ‘The time is coming very soon where our wonderful British and European friends can have the benefit of an in-person signing with American McGee at the Forbidden Planet Megastore in London on October 8th at 1pm. There are more details here: http://forbiddenplanet.com/events/2011/10/08/meet-american-mcgee/’

The event was posted Wednesday September 21st and already in 3 days it has been shared by over 19 profiles, has over 400 ‘likes’ and has been tweeting dozens of times. Speaking of twitter, the @TheWhiteRabbit account has over 9, 500 followers. Through the twitter account followers are challenged with dark and twisted trivia and games related to Wonderland and Alice. Prizes included the game, merchandise and other collectables are incentive to constantly interacting with the company and helping raise awareness and interest in the game.

Many products available on the Alice Store [http://alice2store.com/] were first given to influential bloggers and posted on the Facebook site to help create hype. Alice: Madness Returns was a very successful sequel especially with the original game being released only to PC over a decade ago.

Don’t fall down the rabbit hole; the WorldWideWONDERLAND is a dangerous place!! And you wouldn’t want to go exploring without the right attire. Visit the Alice Store on the WWWonderland for your very own American McGee Alice Costume.