Facebook Might Have Gone Too Far This Time.

Facebook has made a lot of shady decisions in the past; one of the most recent was changing everyone’s contact information to feature their Facebook email address instead of their preferred or ACTUAL email address. And today, they've hit another nerve:

They demanded my Grandmother’s government ID in order to keep her Facebook account. 

You have got to be kidding me!

 

Read the rest on FUSE Marketing Group's Blog

Follow @TheWhiteRabbit & Join the Madness on Facebook: Alice: Madness Return’s marketing campaign enters the World Wide Wonderland

Alice: Madness Returns is the sequel to the computer game American McGee’s Alice. The original game was only available on the PC where the sequel is available for Microsoft Windows, PS3, Xbox 360, the iPhone and iPod Touch. The game is based in Victorian London where orphan Alice is released from Rutledge Asylum only to tumble down yet another rabbit hole into a Wonderland warped by her grief for her late parents.

The games success can be attributed to its online marketing campaign utilizing Interactive Web Marketing and Social Marketing and only releasing their commercial trailers online. The effectively and cost efficiently marketed the new game with an interactive site [www.ea.com/alice] where you can connect and share the madness using Twitter, Facebook and Reddit, as well posting their videos to the EA channel on YouTube:

Alice: Madness Returns – Launch Trailer

With 725,362 views this video helps direct fans to the Social Networking accounts and the official website.

The Facebook site has over 145,253 ‘likes’ and constantly has contests and is interacting with their fans. They ask opinions on game play and design and have the ability to create add ons through online gaming networks after they have collected relevant information from their fan-base.

Alice: Madness Returns most likely will gain most of it’s revenue from merchandise purchased as a result of creating the game, as some fans of the site are NOT gamers themselves, but just interested in the esthetics of the darker version of Alice in Wonderland.

The most recent promotion from Alice: Madness Returns is their “Meet American McGee” event – ‘The time is coming very soon where our wonderful British and European friends can have the benefit of an in-person signing with American McGee at the Forbidden Planet Megastore in London on October 8th at 1pm. There are more details here: http://forbiddenplanet.com/events/2011/10/08/meet-american-mcgee/’

The event was posted Wednesday September 21st and already in 3 days it has been shared by over 19 profiles, has over 400 ‘likes’ and has been tweeting dozens of times. Speaking of twitter, the @TheWhiteRabbit account has over 9, 500 followers. Through the twitter account followers are challenged with dark and twisted trivia and games related to Wonderland and Alice. Prizes included the game, merchandise and other collectables are incentive to constantly interacting with the company and helping raise awareness and interest in the game.

Many products available on the Alice Store [http://alice2store.com/] were first given to influential bloggers and posted on the Facebook site to help create hype. Alice: Madness Returns was a very successful sequel especially with the original game being released only to PC over a decade ago.

Don’t fall down the rabbit hole; the WorldWideWONDERLAND is a dangerous place!! And you wouldn’t want to go exploring without the right attire. Visit the Alice Store on the WWWonderland for your very own American McGee Alice Costume.

Facebook Advertising Can Work

Facebook advertising can work, or it at least got me. So I want to go shopping at this new online store (well new to me) and buy some amazing Geek shirts and maybe even try out to be their new Model.

Am I really that easy? (Don't answer that!) Is it that easy to grab the attention of a 20 year old College student? Well yes and no. Using Facebook advertising really allows you to target and connect with the appropriate audience.

Snorg Tees didn't advertise to my mother, or my teacher, they advertised on the Facebook page of a young college student with interests that include: Batman, Comic Books and Smallville. They knew who they were hitting before I even had a chance.

Now I am targeting, I am hoping that the eyes following this blog are geeks, nerds and fun people who would be interested in Star Wars shirts, Joke sayings and Zombie pictures. If you are interested in geek style shirts to wear under your dress shirt or to wear to your local comic book shop then check out this online store. Oh, and girls, do you want to model for some Geek shirts and win some swag? Then check out this link to Snorg Tees and compete to be their next model!

Well enough of my plug, and enough my 'awe' on how easily a Facebook Ad grabbed me, why don't you pay a little more attention next time you are online, are the ads popping up related to you in any way? Are they targeting you on your interests or by what sites you are clicking on? What about the ads on my site, are they targeted to you?

Snorg Tees, they found my weakness for geek shirts!

Want to become a Snorg Girl? I know I do!