My Top 5 for the 2012 Superbowl

Superbowl Ads; How did they rate this year?

My Top 5 for the 2012 Superbowl

M&M’s Just My Shell Commercial – LMFAO ‘Sexy and I Know It!’

Rating: B

Analysis: M&Ms used comedy and a very popular song to portray their new colour, which is actually an old colour as naked. It was an interesting and fun twist that had me craving some sexy naked chocolate. They voice of the Brown M&M was very professional and a ‘strong’ female presence which I respected though didn’t really enjoy and of course they used Red for some nice comic relief. Overall an advertisement I am going to remember everytime I am at the grocery line starring at the chocolate and snack selection.

VW’s The Dog Strikes Back Commercial – Star Wars

Rating: B+

Analysis: Not an over the top amazing commercial on its own, but the added spot in Cantina (a fictional alien bar on Tatooine) and Vader’s character defending the Mini Vader spot was the icing on the cake to keep VW as one of my top Superbowl commercials. I am loving the Star Wars – VW connection as a fan of both companies and the fact that as much as they are promoting specific cars in these spots they are also giving a fun and relatable personality to the brand.

It’s Halftime America: Clint Eastwood – Chrysler

Rating: A (A- for only being aired in America)

Analysis: A truly emotional piece. I was deeply sad that I watched a Canadian channel and missed the airing of this advertisement.  I do understand that it was targeted at Americans, and rightly so but it would have been a goosebump producing spot to have watching during the half time commercials on Sunday. Though anything Clint Eastwood says makes my heart pound, this was a truly inspiring speech.

FIAT 500 Abarth Commercial – Seduction

Rating: A

Analysis: Sex! What can I say, sex sells, and sex in another language is just wonderful! I loved this commercial, it caught everyone by surprise while we were watching the game and the combination of loving the commercial myself and watching how everyone at the event responded to it was just perfect. It was neat watching the men in the room react very similarly to the one on the screen. Great job FIAT and neat car!

Avengers Superbowl Ad – The Facebook Extended Feature

Rating: (A)

Analysis: What can I say, I am a comic book geek through and through but Marvel’s use of social media to enhance the experience was just perfect. I needed to go online to see the extended version, which you can’t search for unless you have the specific link from Facebook. I loved the lines, the shots, the immense feeling of need I felt while watching this commercial. I cannot wait for it to come to theatres.

“I have an army” … “We have a Hulk!” Just beautiful!