Superbowl Advertising and the let down that all Canadians get when they realize we don’t see the amazing and much anticipated commercials of those lucky Americans. But why do we anticipate that which we so happily avoid in our everyday lives? Don’t most people normally use the commercial break to get up from the couch, take a much needed bathroom break, or even channel flip to that other show that you just can’t miss? Instead on Superbowl Sunday you cling to that screen and beg the giant brands to spoon-feed you that advertising you normally avoid.
It’s a little shocking, but as a Canadian perhaps I am just not aware of the wonders that I am missing. Superbowl ads are expensive, they are kept secret for months leading up to the grand unveiling and then they are gone again, well unless you have the internet. I watched most of the Superbowl advertisements online for the first time, infact for the only times as I don’t have cable or satellite any longer, and I have to say some of the advertisements are a giant let down. I mean, so many people have waited and longed for these ads, and they were no different from the ads I would normally see on television, except for a select few that really differentiated themselves from the crowd!
I have or will be looking at a few of these superb advertisements on this blog and am going to be watching the 2012 Superbowl this Sunday and let you know if I am still disappointed by the hype.
And incase you were wondering, yes I will be using the game for my much needed bathroom breaks and socializing, cause really…football!
Enjoy your Superbowl and let me know what you think of the ads! Now, who is playing?
The Superbowl is Christmas for any brand who has the money to put an add on the air. Like you said, consumers are intentionally giving the advertisements their full attention. Think of another event for which marketers can expect that much attention for their work?
ReplyDeleteYeah there's not many. Other than maybe NASCAR but don't get me started on NASCAR. For some reason we as consumers (even in Canada where the advertisements are an embarrassment) just know that we are expected to watch the advertisements. And we do. Not only that but we go online the next day and look for our favorite ones or the American ones that we couldn't see. Talk about reach and frequency. There's a bang for your 3.5 million dollar buck if I ever saw one.
Who ever invented the glory of Superbowl advertising deserves a beer or two. That was a good idea.
-Blaze
LoL, I see and agree with many of your points, but for the ads that don't get searched or blogged about, they still spent millions to reach many less and be a lot less effective.
ReplyDelete