Thursday, 29 March 2012

The Social Event of the Year: #WrestleMania XXVIII


Vince McMahon is ‘obsessed’ with making Wrestle Mania the Social Event of the Year! Is this dangerous to the WWE Franchise or the beginning of a new era of wrestling?

Many WWe fans have expressed some worry on the enjoy-ability and quality of this year’s Wrestle Mania because of the focus on making the event completely social. Many worry that Wrestle Mania XXXVIII will be more about what is trending on Twitter than what is currently happening in the ring.

WWe and wrestling are one of the most social sports who are effectively using their social media presence to connect with friends from Twitter to Youtube. Their success should be mostly attributed to the fan loyalty to many of the stars on Twitter, I know I am following; The Rock [@TheRock], Cena[@JohnCena]. CM Punk [@CMPunk] and a few other of my favourites. But are they going too far with this event?

The night starts with the 1st ever “Wrestle Mania Pre-Show” broadcast live on YouTube, Facebook and WWe.com. Throughout there will be the Hash-tag battle between #Cenation fans and #TeamBringIt to decide who will ultimately win Wrestle Mania, Cena or The Rock!

In the past most social sporting events tapper off during the live show, when there is no interaction between the stars and the fans, and this is what McMahon is hoping to rectify. But what does that mean exactly…will The Rock stay with his old shtick of communicating with the audience and breaking the fourth wall in a match by tweeting now? How would you feel as a fan if during the match or stand-off your favourite star just stopped to tweet? Would it destroy those rose coloured goggles that allowed you to pretend that wrestling was real and unscripted? Or would it add to the enjoyment?

And not to play the entire in match tweeting short, but for online fans Mike Tyson [@MikeTyson] – WWe Hall of Fame Honouree will be live tweeting the event to give a back stage/behind the scenes look at Wrestle Mania, and specifically the Hall of Fame Induction Ceremony.

Are you going to be watching the live PPV of WrestleMania XXXVIII this year? And how does the Social presence affect your WWe experience? For the better or worse?

To Enjoy the Full Social Event here are the Hashtags to keep you in the loop:

                #Wrestlemania
                #Axxess – Wrestle Mania Axxess
                #WWEHOF – Wwe Hall of Fame Induction Ceremony
                #WMParty – Wrestle Mania’s Premiere Party: Celebration of Miami Art & Fashion

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