Week 2 @FUSEmg! What have I learned? 2/6

Week two already, I feel like time is just flying and I dread the end of April! From client meetings, internal brainstorming, blog work and helping anyone who needs it my days are anything but boring. I was even able to show off my people skills this week while doing sampling on the street! The weather may be gloomy but my spirits are not.

I, of course, cannot disclose any client information but I have to say sitting in and listening to real clients is eye opening! Sitting in class listening to the teachers explaining how a client meeting will be does not prepare you. I am so glad that the last two years at St. Lawrence College we didn’t just receive lessons and lectures but were able to work on real campaigns and dip our toes in to the reality that is pitching to the client and adapting to their needs and desires. 

Lesson 1: The client knows their company better than you, as an advertiser, ever will, or should. The client should be an expert about their company and products; you need to be the expert on how to talk to and inform their target market and how they will respond to positioning and branding. As the marketer (from what I have seen so far) you need to be the channel, strategy and consumer expert, let the client tell you about their brand. Go in with facts and knowledge of the brand and leave all biased behind so that you can create a clear picture on how the client sees their own brand and how they want their customers to see it. 

Life at the Agency: The community and atmosphere of agency life (this agency) is so warm, even in a bad mood and completely stressed out and fighting to meet a deadline everyone here is supportive, understanding and friendly, it’s like a large family with strong communication skills. I’m only on my second week and I am greeted by everyone who walks by my desk, I am invited to lunches and meetings and I don’t think my brain has ever been so buzzing with information! The day is done at 5, and I am reflecting on what I’ve done, experienced and learned until I finally fall asleep at night (and I may even be dreaming it, who knows.)

Wish me good luck for my 3^rd week at FUSE Marketing Group and the halfway point of the best experience of my life! (Yup I’m sucking up :P)

@mandamwright

P.S. Cut down my coffee intake from 2  a day to 1 a week!